We are a law firm, and we make the claim that we provide our clients with inspired solutions. That is a bold claim and one we take seriously. It requires some explanation.
Clients come to us to solve important problems. Problems that matter. Problems that have a profound impact on themselves, their business and their family. Our commitment to every client is to find solutions that work and continue to work. We are then able to communicate those solutions to our clients with uncommon clarity, free of lawyer jargon. We are able to do this consistently. Here is why:
The Wisdom of Crowds
This is a deceptively simple idea: groups of people are smarter than any single individual, no matter how brilliant. Groups are better at solving problems, preventing mistakes, fostering innovation and coming to wise decisions. Our team is bought into the power of this idea, and it’s reflected in the way we handle every client engagement.
This idea is explored in a fascinating book by New Yorker business columnist James Surowiecki. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
The Process of Disqualification
We have observed that professionals become comfortable with the solutions they commonly use. It’s a basic human instinct to gravitate to the familiar. We see this pattern in law, medicine and other professions. But it doesn’t always produce the best result because there may be other options that, if considered, might produce a better result. Our internal process requires us to systematically review a comprehensive list of every strategy that could have the potential to be useful in solving a client’s problem. In that review, our team is required to affirmatively conclude that a solution on the list is not appropriate for the client’s situation. We call this the Process of Disqualification. This Process of Disqualification is one of the reasons we say that we provide inspired solutions to our clients.
The way we work is unique, and we know it works because clients tell us frequently that our solutions are inspired. Perhaps so, but only because of the discipline and persistence that preceded the inspiration. The clients that engage us remain clients for a very long time. And over time, our clients come to understand that the inspired solutions we are able to consistently generate are the direct result of the unique way we work.
What The Red + Means
The red + is very important to us and what we believe in. The + reminds us that we must always add value to our clients.